This is a neat idea, especially because I was thinking of talking to a friend or two about LeoFinance as they like to talk about the stock market pretty frequently.

If I was to go and try to sell someone on Hive/Leo, I would say something along the lines:
Hive provides you with the opportunity to engage with a community that shares your interests. You can consume content, create content, and be financially rewarded for doing so. You can experience the power of the blockchain, accumulate cryptocurrency, all while delving into topics that you already enjoy delving into.