Tak jsem se schválně podíval, jak k editorial fotkám oficiálně přistupuje ShutterStock:

Editorial content can be used to illustrate newsworthy and current events. It can also be used to illustrate subjects of human interest, including the arts, business, culture, health and fitness, lifestyle, social events, technology, and travel. Shutterstock classifies editorial content into three categories:

Documentary Editorial Content: Content that documents actual real-life events as a factual record. For example, a photo of a parade or the aftermath of a natural disaster.

Illustrative Editorial Content: Content that illustrates a subject of human interest through staging. For example, a product shot of a popular household appliance or a staged image of a person drinking a beverage from a recognizable brand.

Editorial Illustrations, Vectors and Animations: Illustrations, vectors, and animations that illustrate newsworthy events, current events, and subjects of human interest. For example, an illustration of a well-known building.

Pod ty definice se toho schová dost a i moje osobní zkušenost je taková, že když nahrávanou fotku označím jako editorial, tak mi ji téměř vždy vezmou. Z mého portfolia na SS (celkem zhruba 1600 fotek) tvoří editorial content odhadem tak třetinu, ale prodává se nejvíc...