Well, that's the point isn't it? It's a good idea from a money-making perspective, but from the angle of actually wanting MMA to not become a bit of a joke, it's terrible.

The only thing I can do is vote with my wallet, sadly. I certainly wouldn't buy the PPV for Bieber!

The thing is, we've already seen that it doesn't work. CM Punk was smashed to bits twice. There was very little entertainment there unless you don't like the guy and want to see a trained MMA fighter hurt him. Bieber would be even worse. I doubt he'd last 30 seconds.