Nobody is bullied, there's only rewards being distributed which have been gained by collusion. They go back to all the small users not having big friends, and this has a positive effect. The people crying may give a bad impression to outsiders seeing it, but that's only the fault of them, we don't talk about war and stuff, that's not our intention at all.
If they would simply accept that other stakeholders are not agreeing with them being given rewards by their "friends", everything would be awesome.