It's not just about loyalty, but also about avoiding hassle with those big companies because of our past experiences... When you finally get what you asked for, you think you are done and don't want to go through the process again...

Also, when something like that happens, you know you are getting older... 😂 You don't follow the markets, trying to save money, etc. I remember the beginnings of the mobile phone providers... Those prices were crazy at the beginning... And those who wouldn't change their package would pay 3-5x more than new customers... so annoying...

But, if we want to be honest, isn't that the ultimate business idea? To have people who are subscribed to something and using (or not) the minimum of service? 😃