Monaco is where the money is. It might seem like a longshot to you but I think it's a well calculated expense. F1 does get more eyeballs but accordingly sponsorships will be well beyond what Hive can afford at the moment.

@ssekulji has been sharing his love of rally, almost daily, for a very long time on this blockchain. Including his own rally career. I'm really happy to see the funds earmarked for advertising being used to get him a competitive car and get him to a competitive famous rally where a lot of wealthy people are watching and enjoying it. And that's only the first of many.

Glad to hear you're rooting for him!