Percent Map travel guide (2026-09-19): Celebrate History and Tradition at Europe's Ancient Ale Festival

Every year, a small wooden hut in northeastern Europe plays host to an age-old tradition where local men gather annually to brew a unique ale called aludi. The process, overseen by a specially chosen shulta, blends barley and hops over a roaring fire and sets the stage for Atnigenoba, a festival celebrating centuries of cultural heritage. As the skies in September bring cloudy days with mild temperatures around +12°C, now is an excellent time to visit Europe and experience this enchanting ritual firsthand.