It'll be the same adverts that are displayed on SportsTalkSocial.com already. The only difference is that they'll be displayed primarily from a-ads.com instead of Hive Engine ads. The other diffence is that ad revenue will now be paid into @sports-gov and the community can decide what to do with it. If they want to use the funds to buy back and burn they can or they can save it to fund developers for site/community additions.