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It is interesting to see how being able to adapt is necessary to survive even for companies. Blockbuster and Redbox still opted to continue their old way of doing things, and ended up closing. Another company that is trying to adapt is Gamestop. They are trying to offer different things like physical trading cards to try to stay afloat. You mentioned AI as a disruptor, companies and employees need to learn to adapt if they don't want to be severely affected.
RE: What We Can Learn About Technology From The End Of Redbox