This is one of the things I am excited about. We have seen glimpses of it with E-sports. Dota2 and LOL championships, which are not considered by many as actual sports, are watched by a lot of people online. Now with Web3, there will be less need for reliance to traditional media. There were concerts in the metaverse before, NFT games can get into Esports once there is mass adoption, generative AI can create promotional pictures and trailers, and even create videos and movies. With the technology becoming more and more easily available to the masses, there can truly be an on-demand creation of media, and Web3 can easily fund that in their ecosystem.