I think people tend to gravitate to what is popular. For fans, it's because their idols are there in Twitter and Instagram. For those that want to make it big as their career, they see YT and Twitch as where the big money is. A lot of people still see crypto as a big risk, and putting their effort here, there is a chance they won't be rewarded. If Facebook decides to create a blockchain version of FB, then that will be a big rival to Hive, and can easily overshadow us.