Components
As a copywriter, I noticed that Dtube did not have a clear, concise and memorable brand slogan. I believe that having a brand tagline is as critical to any business as the brand name.
I mean when whenever we see the words "Just Do It" or say "Think Different" we all know the brand names they represent right?
I believe in Dtube and all it stands for, that is why I decided to brainstorm and come up with a befitting tagline for the Dtube brand.
Proposal
My work began with a brief compilation of past memorable slogans of popular products. As usual, I started the entire process like I did in my past copywriting jobs with a simple pen and paper....
I noticed that the top memorable brand slogans had the following features...
• Usually have five words or less, preferably two or three words.
• Somewhat vague, somewhat concise
• Simple words that even a five year old can understand
• Carried the product or company's core values.
My initial rough drafts...
Final Slogan Selection
Font used: Isocpeur
DTube Logo Plus New Slogan
Benefits
The New Dtube slogan, "Open Up" will make the brand more memorable in the eyes of users and viewers alike.
Posted on Utopian.io - Rewarding Open Source Contributors