What's in a name? Right away I got that this place would sell something that required heat not suitable for synthetic fabrics.

Some are clever at naming or labeling things. I was at a freeway Gas Station once where the sign on a huge enclosed and otherwise unmarked trailer read: This crew runs on alcohol. Company present in my vehicle tried to guess. Beer brewers? Bunch of drunks perhaps? Without opening it and looking inside, I knew that trailer likely housed an alcohol fueled race car headed for a dragstrip somewhere.

Another one is license plates. In the 80's in Ft. Lauderdale I was behind a 70's era muscle car, that to most would have looked stock, with plate number IXLR8; when the light turned green it sure took off like a rocket leaving little puffs of smoke from it's 13 inch wide rear tires with every gear shifted.

Over the years I've run into many a clever naming/labeling, it might be fun to try and recollect them from the depths of failing memory.