What 50/50 you are taling about. AFAIK on appics rewards are split 65% to authors and only 25% to curators. Curators get only 1/3 or tiny bit more what authors do. I see this as a major misstake. 50-50 ratio made a marvelous improvement in curation activity on steemit. For unknown reason Appics team decided not to follow that route...