MobileBridge Momentum Platform and Token

MobileBridge Momentum Platform and Token | Ecency

Introduction

Traditional marketing is in trouble. Consumers are mobile-centric or mobile only, are tired of endless email campaigns(spam!), don’t see the value in customer loyalty and operate in a world where there are no longer any borders between the physical and digital world. Companies are finding it increasingly hard to reach these customers effectively, but their tools to do so are simply inefficient and not fit for purpose. According to recent technology adoption research we commissioned with Forrester, even large digital transformation projects fail to deliver better ways to engage with the modern customers efficiently.
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Today’s consumer is all about convenience, endless information and social influence. Their mobile phone and the services it provides are integral to their life. When looking for information, something to buy or places to go, their mobile phone is the first destination and the opinion of the community and especially their friends significantly influences their thoughts and decisions.
MobileBridge Today
The past few years have seen enormous change; with the rise of the Internet, social and mobile technology, a significant shift of power from retailers and brands to the consumer was inevitable.
Consumers have endless information to support their needs and buying decisions available at their fingertips. They have easy access to data about product, pricing and location (inventory). In this new context, consumers take ownership of their own decision making and the role of marketers is becoming increasingly more difficult.
MobileBridge was designed to operate in this new world. These days, the mobile phone is the number one device to access information on the internet and the way consumers shop has been changed for good. At any stage of the buying journey, from research to purchase and for post-sale product support, the consumer will reach out to their mobile phone for information or assistance.
As a result, that (mobile) ‘moment’ when the consumer picks up their mobile phone, has become the new battleground for the modern marketer. If you can’t capture their attention at that crucial point or create these moments yourself, it will become increasingly difficult to influence the consumer’s behaviour.
Marketing the Mobile Moment
The MobileBridge Mobile Engagement Platform lets marketing teams define and create personalised, mobile centric user experiences. Content rich as sets like games, vouchers or surveys are triggered and presented to customers on their mobile phone at precisely the right moment, based on the consumers location, time, weather or any other attribute available in the system.