OPU-Tokenizing Skincare Intelligence on Blockchain

OPU-Tokenizing Skincare Intelligence on Blockchain | Ecency

Introduction
Opu is the first platform of its kind in the skincare industry. Our technology offers real world value; solving problems commonly experienced by both millions of people and countless professionals globally.
Opu Labs aims to become the leading digital solutions provider for skincare measurement, management, and monitoring. To achieve this, we’re building an advanced ecosystem that combines a machine learning AI, a clinic, a marketplace, and a community. Underpinning all of these features is blockchain technology. Its use allows patient data to be decentralized and freely accessed at scale. It also incentivizes those involved to play an active role in our ecosystem: by rewarding them with our native ERC-223 tokens, OPU Coins. Ultimately, we want to give consumers better access to skincare expertise, provide skincare professionals with the technology needed to expand their capabilities, ease patient load, and reward those who make valuable contributions.
Multiple Users

Opu’s technology doesn’t just cater to the needs of one group; it represents the interests of several: helping individuals reach their skincare goals, giving dermatologists live data, and encouraging product manufacturers to develop new solutions based on actual customer demand.
Robust Technology

As well as the blockchain, Opu’s tech stack is driven by other robust technologies including: AI, big data analytics, a skin analysis engine, an ecommerce function, CRM and a community support tool.
Value-Driven Ecosystem
Our intention is that Opu Coin won’t just power our ecosystem; it’ll eventually play a leading role in the entire global skincare market; allowing all participants to benefit for helping each other.
Strong Future Demand
Opu Coin will be limited to a fixed supply of 12 billion tokens. As the ever-growing skincare community absorbs these tokens, we see the potential for building and sustaining strong long-term value.
Marketing Strategy
Our overall marketing strategy has three tiers, which will allow us to combine awareness, recruitment, and organic growth into a single marketing effort.
User Experience
The first part of our marketing strategy involves building an outstanding user experience that prioritizes usability to typical consumer segments rather than specialists. To win hearts and minds, Opu needs to foster genuine customer connections and leverage media and influencer support in each country we launch in. As part of the user acquisition campaigns, an emphasis will be placed on user testimonials and influencer support to demonstrate how easy and approachable the app is for everyday consumers to use regularly.
Community Engagement
Our objective here is to create trust in our community. We want users to build positive relationships with others looking for skincare solutions, and with the professionals offering them. As discussed in the Rewards section, users will be incentivized to share their experiences by earning Opu Coin rewards –which will stimulate user interaction and provide the community with verified reviews and comments. In this way, Opu Labs will become more than just a tool; it will evolve into a facilitator of meaningful interactions for all users.
Our Token Ecosystem
Our value-driven ecosystem is underpinned by our native Ethereum-backed token the Opu Coin (OPU). These are tokens given to anyone who makes a valuable contribution to our community. Say a customer submits their skincare data to our AI platform, or signs up for a dermatologist’s clinical trial, or a new skincare brand wants to use decentralized data to find a user group for a new product. OPU will become their standard payment method.

Once received, Opu Coins will be exchangeable for fiat or non-fiat currencies at cryptocurrency exchanges.
As our community grows, the greater OPU’s usage becomes. This is likely to increase the demand for our tokens so now is the perfect time to get involved in our upcoming Initial Coin Offering (ICO).
However, please note we cannot guarantee the growth of OPU or offer a guaranteed conversion rate nor can we control potential market volatility.
The ICO Tokens
The ICO price for the Opu Coin will be $0.037000per token, and we have set an
ICO hard cap of US$37 million.
We have allocated a full 50% of our tokens to the ICO participants, 25% of the tokens to the company and team that will be locked for 12 months (followed by 12 months of vesting), and the remainder allocated among Rewards, Partners and Cold Storage. This means that immediately post ICO there will be a minimal supply of Tokens in circulation outside of ICO participants.
The Public Sale will only be considered to be successful if the Soft-Cap of $3M (USD) (crypto or fiat equivalent) is raised. If the ICO does not reach the Soft-Cap, all Pre-Sale and Public Sale purchase amounts will be returned to the ICO participants within thirty business days, minus of any blockchain transaction fees and any funds that may have already been allocated by the Company as per the use of proceeds.

10 Opu Coins can be paired with the following currencies: BTC or ETH and will not be ‘burnable.’ Any unsold tokens will be deposited in cold storage for future issuance.
Powered By The Blockchain
To ensure all skincare information collected is stored securely and shared only between consenting parties on an opt-in basis, and that the Opu Coin loyalty system works in tandem with the wider technology stack, we’re using the Ethereum blockchain.
This will allow us to:

Provide skincare professionals with the technology services needed to expand their capabilities–while simultaneously easing patient load.
Harness collective knowledge in a trusted ecosystem.
Ensure the secure and transparent exchange of data, advice, and value.
Offer cryptocurrency incentives to encourage participation.
Reward skincare professionals and consumers for completing activities that benefit the community.

By implementing blockchain technology, Opu is building a trusted platform where users maintain ownership of their data at all time. This puts the user in the driver’s seat, allowing them the freedom to choose when and with whom they wish to safely exchange their anonymized aggregated data while maintaining control of their data packages.
Ultimately, creating an evidence-based community where verified, high quality skin
care knowledge can be securely exchanged will result in a marked improvement in
analysis and treatment options. The blockchain makes this possible.