Inflr

Inflr is the first blockchain-based platform that connects advertisers to influencers with the "Proof-of-Influence" algorithm

Inflr is focused on creating digital marketing solutions using the latest technology for micro-influencers. We believe that all micro-influencers should have the opportunity to participate in an exchange that stimulates the creation of high-quality advertising content and allows digital influencers to be compensated for the true value of their influence.

Inflr has created the first platform that connects advertisers to influencers within a marketplace using blockchain technology. With Inflr, advertisers can promote their products and services using the influence of social network users

ADVANTAGES

CONNECT influencers with advertisers through a comprehensive and easy-to-use ad platform.

FACILITATE dialogue between influencers and advertisers on a platform that provides rapid communication, submission and approval of content, and multiple forms and payment, making transactions even safer.

CREATE TRANSPARENCY with access to real-time results and data, enabling advertisers to track the progress and effectiveness of their ad campaign, and to better understand their investment returns and brand developme

EVALUATE accurately the efficacy of influencers through the use of artificial intelligence and through technical analysis of collected data such as influencer posts, scope and nature of audience reaction, longevity of post relevance, and size of “friend” networks. The analysis of these data is used to generate a score that aides in assessing the utility of different influencers and connecting the right advertisers with the right influencers.

INSPIRE AND EDUCATE micro-influencers to improve the quality of the content they produce by bringing them together to collaborate, learn, and create content together

Inflr Platform

How does Proof-of-Influence work?

“Proof-of-Influence” is an algorithm that uses machine learning to analyze the big data extracted from influencers social networks to identify their followers and the main subjects that they cover and produce an Inflr ScoreTM, which measures the reach or level of engagement of the influencer.

Content Identification

Inflr categorizes influencers using artificial intelligence, which identifies the main subjects of posts, photos, and videos, (such as “applying makeup” or “playing football,”) and can even analyze the emotional context of a post by detecting facial expressions in images. The algorithm also helps identify potentially unsafe or inappropriate content in images and videos.

Audience Identification

The makeup of an influencer’s audience in their social networks is identified using a machine learning algorithm, which analyzes videos, photos, posts, and profiles of followers. Faces in pictures and videos are analyzed to determine attributes such as gender, age group, and ethnicity. The geographical location of an influencer’s audience is determined via geolocation obtained from followers who interact with the posts generated by the campaigns within the platform.

INFLR PLATFORM FEATURES

FOR INFLUENCERS

Ease of communication

Inflr also allows influencers to receive a briefing from advertisers on the content they

will create, then send it to the advertiser for approval without leaving the platform environment

Publications Control

Once approval is received from the advertiser, the influencer publishes the content.

After the post’s the minimum period of permanence has passed, the advertiser is

automatically charged.

Remuneration for influencers

Influencers may choose to be compensated with local currency or Inflr Coin. If the

influencer chooses to redeem their payment in local currency, payment will be made within 48 hour

FOR ADVERTISES

Search for Influencers

Advertisers will be able to do a complete search of influencers, by gender, location,

behavior, social networks, and post value, among other criteria

Campaign Creation

Through an intuitive interface, advertisers will be able to create campaigns with

customizable format and content, with their preferred social networks and forms of remuneration (money or barter/exchange

Payments and Security

The platform has several payment methods: credit card, bank transfer, Paypal, Inflr  

Coin and the post-paid model.

       Reports

The Platform provides comprehensive, easy-to-understand analytics reporting with  all the metrics needed to analyze campaign effectiveness, profitability, and enhancement possibilities

API

Inflr API will be publicly available for developers to create applications based on the influence of their users, to offer Inflr Coin as a method of payment or reward

INFLR TOKEN

Inflr Coin is an economy-of-influence cryptocurrency that will be designed for use within the Inflr Platform and across the Inflr network.

INFLR is an ERC20 standard token utility that will give token owners the ability to access the Inflr platform with its many features and unique data on influencers and brands. Inflr Token plays a key role within the Inflr ecosystem and is designed to balance the interests of all token owners, creating incentives for everyone to actively participate in the token economy.

MEANS OF USE

Influencers will be able to use tokens to purchase products and services from Inflr

partners such as bars, nightclubs, restaurants, shops, concert venues, etc. as new

partnerships are formed.Influencers or anyone who has Inflr Coins may exchange them for standard currency within the Inflr’s partner exchanges at any time

TOKEN SALE

Private Sale: 50% bonus - Starts July 23, 2018;

Phase #1 - Pre Sale: 15%-30% bonus - August 20 - November 30, 2018;

Phase #2 - Main Sale: No bonus - December 10 - February 11, 2019