I am proud to say that BSS Lightpaper is out, please check it out:)
Here it is!
A Disconnect Between Screen to Personal Device
There is no doubt that today’s society and its habits are constantly changing. One of the most significant changes currently occurring is the growing population of omni-screen users. People have smartphones, tablets and computers infused into their daily life where they use these devices naturally every day.
Today’s society prefers to use digital technology to shop online, play games and seek information anytime anywhere. Research shows that: 1
● Around 50% of people between 18-54 years use smartphone while watching video content
● 61% request additional information while watching video content
● Almost 50% of people search for products while watching video content
● 27% purchase products while watching video content
● 23% of all Internet searches via smartphones has something to do with what is being watched
● 28% of people search for the product that is being advertised
Bridging the gap between the screen viewing experience and the users’ personal device or computer is currently a manual process. Users must manually search on the device to engage further on the Video Content they are viewing.
With Beyond Seen Screen, companies will have an option to fulfill the needs of a growing society of omni-screen users, their buying habits and hunger for information.
Beyond Seen Screen Bridging the Gap Between First and Second Screen
Imagine that you are watching a film on any screen based on a true story and that you are interested in details about those true events. Or that you are watching a music video and you want to know where the artist is on tour and where to buy tickets for their concert. Or maybe you want to quickly get to the recipe that chef is preparing on your favorite cooking show. If you are a person who believes that this information should be easy to access, you are thinking like Beyond Seen Screen.
Beyond Seen Screen enables you to use your smartphone or tablet to scan any video content on any screen to easily and quickly get information about that content. All you need to do is focus your smartphone to your video content and get the information you want. It is that simple.
Beyond Seen Screen makes any video interactive and engageable. For Users, Beyond Seen Screen provides a service that allows users easy and simple access to an additional and interactive layer of information linked to the video content they are watching. For Advertisers, Beyond Seen Screen provides a service to allow production and advertising companies to unleash creativity and engage users with their content in new ways, directly opening new revenue opportunities. Using the Smart Contract, Beyond Seen Screen can also provide proof of the Beyond Seen Screen App usage in real time to Advertisers.
Beyond Seen Screen envisions the world where any screen displaying video content is no longer a one-way street but can take the next evolutionary step by providing interactivity. The world where the user can bridge the gap from the screen to the device. Where content provider’s creativity can be unleashed by allowing them to lead users into a new experience. One where the user can see beyond the screen, and truly immerse themselves into the content.
With Beyond Seen Screen, you simply start the app, point the device to the screen displaying video content and let the platform immerse you in the world beyond what is seen on the screen.
Beyond Seen Screen is not just an idea. The product has been developed to a working state that allows you to get information about the video content you are watching. The platform has a viewer facing interface, for the User, in the form of a smartphone application and a client facing interface, for the Advertiser, in the form of a web application that allows design and configuration of the video to information interaction.
A working platform!
Beyond Seen Screen is not just an idea. It is a working platform! The amazing technology of the Beyond Seen Screen App can be seen in the following demonstration videos:
User Experience:
● Volvo:
● Star Wars - Last Jedi:
● Advertiser Client Experience:
Movies
Joanna and her husband sit down one evening to watch a new spy thriller movie. While watching, Joanna notices how attractive the leading actor looks in his dress suit. She tells her partner how that same suit would look good on him too. In order to impress his wife, he takes out his smartphone, starts the Beyond Seen Screen app and scans the movie to learn more. Information is presented by the Beyond Seen Screen platform, as well as including a link to the exact suite the actor wears in the movie. Joanna’s partner decides to order the suit and have it express delivered to his home, just in time for for their anniversary dinner.
The Production and Marketing Teams want to step up the product placement return on investment in their movies and offers their clients extra promotion of their products placed in the movies. Marketing firms can design the user experience on the Beyond Seen Screen App to cultivate increased interest and sales of their products.
Tyrone and Aaliyah are enjoying a relaxing evening, watching television on the couch. An Artist’s music video, that they both love, plays on the TV and their memories are drawn to their wedding day. They both instantly have the desire to see the Artist in concert again. Tyrone starts the Beyond Seen Screen app on his smartphone and uses it to scan the music video on the TV. He is instantly provided information showing details of current concert tour, and sweepstakes for 2 tickets to the next local concert. This was an easy opportunity they could not pass up, where Tyrone and Aaliyah quickly buy tickets to the concert.
The Artists marketing team wanted to increase deep engagement with their fans. The Beyond Seen Screen App enables promotion of the new tour with information such as live concert schedules, special interviews, backstage action videos, concert behind the scenes videos and free ticket sweepstakes. This is all provided and directly linked in the Beyond Seen Screen App. All of this interaction is provided to Beyond Seen Screen users who scan any video content from the Artist.
Where are we now?
Beyond Seen Screen creates a new industry that provides interactivity with the video content.
● Interactivity with TV-related content.
● Interactivity with Online Shopping video content providing a streamlined experience.
● Interactivity with web based video content (YouTube, Youku, Sling, etc.).
● Interactivity with the advertising and promotional content displayed on city screens and touristic panels.
● Interactivity with video content displayed on any screen, anywhere (shopping centers, conferences, fairs, transportation stations, airports, etc.).
**Market segmentation **
Beyond Seen Screen customers are comprised of three major groups and their subgroups.
Nov 2017 - Technical readiness level (TRL) 7 attained with cloud deployed core and Android app
Dec 2017 - Preparation for ICO began
Q2 2018 - The ICO
Q3 2018 - Platform publicly available, product marketing campaign
Q4 2018 - Customer portal, improved social aspects of platform, improved shopping experience
Q1 2019 - iOS app, analytics, geolocation based targeting
Q2 2019 - Smartphone screen as input
Q3 2019 - Interactions personalized to user preferences and traits, client based custom layouts, improved screen detection
Q4 2019 - Beyond Seen Screen linked to live video content
Q1 2020 - TV integration
The service that Beyond Seen Screen platform provides is the ability for clients to provide interactive information related to the content the viewers are watching. In order for clients to be interested in using this service, the platform must have a solid user base. Driving viewers to use the platform is a marketing and PR challenge, but Beyond Seen Screen’s vision is to change the way the data about the platform use is presented to the public. Beyond Seen Screen will to make the data about the platform global use open to the public and be transparent about it, while at the same time, preserving the privacy of the individual Beyond Seen Screen users. Beyond Seen Screen wants to leverage the strengths of blockchain technology as a public record of the reach of the Beyond Seen Screen Platform.
Beyond Seen Screen will open up the data about its platform usage by saving this data into the blockchain. Having this data publicly available in the blockchain will allow independent verification of the impressions provided by the platform. It will also allow a permanent look into the history of platform use and how different changes to the platform’s features, reliability, scalability, performance optimizations and business models changed the popularity of the platform and its use. Fraud is a big problem in Programmatic Advertising. The concerns around programmatic buying are largely focused on fraud and viewability – that is, is the impression being served to an actual human? And if so, do they actually have the potential to see the ad? 2
Since the full history of data changes will be stored in the public blockchain, platform usage data can be trusted that it has not been manipulated. Providing this data in the blockchain will instill additional trust in the integrity of Beyond Seen Screen’s business. It will also make it unnecessary for advertisers to incur the additional cost of verification auditing of the impressions delivered by the platform. This is a tremendous cost savings to the Advertiser.
Beyond Seen Screen will take care to protect the privacy of its users, so no personally identifiable information will ever be saved into the blockchain. The data saved to the blockchain and the process by which it is processed will be fully EU GDPR compliant.
To power the rewarding system, information about a user’s interaction will be saved to the blockchain. In order to reward the clients whose videos have the highest number of interactions from users, the platform needs to transparently record that those interactions occurred. By having this data saved to the public blockchain, the trust is no longer an issue and a base for a fair rewarding system is created.
**Team **
**Founders **
Mario Drevenšek, CEO
LinkedIn: https://www.linkedin.com/in/mario-drevensek/
Miroslav Zarić, COO
LinkedIn: https://www.linkedin.com/in/miroslavzaric/
Krešimir Puljić, CTO
LinkedIn: https://www.linkedin.com/in/kresimir-puljic/
Team
Vanja Čas, CMO
LinkedIn: https://www.linkedin.com/in/vanjačas/
Mark G. Davis, media and advertising industry consultant
LinkedIn: https://www.linkedin.com/in/markgregorydavis/
Goran Repinc, web developer
Drago Špoljarić, Ph.D., computer vision specialist
LinkedIn: https://www.linkedin.com/in/drago-špoljarić-b0790714/
Juanluis Lozano, web developer
LinkedIn: https://www.linkedin.com/in/juanluislozano/
Oleg Weisz, video production
LinkedIn: https://www.linkedin.com/in/oleg-weisz-ab738b31/
Saba Stančić, digital strategist
LinkedIn: https://www.linkedin.com/in/saba-stancic/
Ante Jukić, backend developer
LinkedIn: https://www.linkedin.com/in/ante-jukić-3799773a/
Dorijan Palić, graphic designer
LinkedIn: https://www.linkedin.com/in/dorijan-palić-4ab214152/
Advisors
Paddy Tan, business development advisor
LinkedIn: https://www.linkedin.com/in/paddytan/
Tilen Šarlah, cryptocurrency analyst and trader
LinkedIn: https://www.linkedin.com/in/tilen-šarlah/
Peter Merc, Ph.D., legal advisor
LinkedIn: https://www.linkedin.com/in/peter-merc-ph-d-550b212/
Vlaho Hrdalo, legal advisor
LinkedIn: http://www.linkedin.com/in/vlaho-hrdalo
Nina Kranjec, legal advisor
LinkedIn: https://www.linkedin.com/in/ninakranjec/
Špela Brezavšček, PR advisor
LinkedIn: https://www.linkedin.com/in/spela-brezavscek/
Nejc Urankar, legal advisor
LinkedIn: https://www.linkedin.com/in/nejc-urankar/
Up until now, the development, deployment and promotion of the platform was bootstrapped with founders private funding.
The funds raised in the crowdsale will be used to further develop and promote the platform. If the maximum amount of funding from the crowdsale is secured, the funds will be used as follows:
If the maximum amount of funding from the crowdsale is not secured, funding distribution will be changed compared to what is specified above. As a general rule of thumb, initial funding will go mainly towards development followed by some marketing. Further funding will go mainly towards marketing followed by a strong increase of development resources.
PLEASE READ THIS DISCLAIMER SECTION CAREFULLY. IF YOU ARE IN ANY DOUBT AS TO THE ACTION YOU SHOULD TAKE, YOU SHOULD CONSULT YOUR LEGAL, FINANCIAL, TAX, OR OTHER PROFESSIONAL ADVISOR(S).
This paper is for information purposes only and no part of it is intended to create legal relations between a recipient of this paper or to be legally binding or enforceable by such recipient against the company that owns the project. An updated version of this paper may be published on a date to be determined and announced by the company that owns the project in course. Company that owns the project makes no warranties or representations as to the successful development or implementation of such technologies and innovations, or achievement of any other activities noted in the paper, and disclaims any warranties implied by law or otherwise, to the extent permitted by law.
Beyond Seen Screen tokens are non-refundable. Beyond Seen Screen tokens are not for speculative investment. No promises of future performance or value are or will be made with respect to Beyond Seen Screen tokens, including no promise of inherent value, no promise of continuing payments, and no guarantee that Beyond Seen Screen token will hold any particular value. Beyond Seen Screen tokens are not participation in the Company and Beyond Seen Screen tokens hold no rights in said company. Beyond Seen Screen tokens are sold as a functional good and all proceeds received by Company may be spent freely by Company absent any conditions. Beyond Seen Screen tokens are intended for experts in dealing with cryptographic tokens and blockchain-based software systems.
Contributors contribute voluntarily and their participation cannot in any way be defined or treated as an equity investment into the company that owns the project and IP on the address beyondseenscreen.com.
The ownership of the token does not include the right to:
● ownership of the company
● ownership of the service’s IP
● profits of the service
● participate in decision making, unless options are put up on voting to token holders
The founding team still owns the majority stake in the project (100%) and has a majority vote, thus complete control over strategy as well as day-to-day decision making.
The company owns all intellectual property of the service, which includes:
● brand name and domain
● source code of all backend platform modules, mobile and web applications
Contributors / token owners do not get any ownership of the company’s intellectual property.
Email: [email protected]
Product web site: https://beyondseenscreen.com
Crowdsale web site: https://ico.beyondseenscreen.com
Telegram: https://t.me/BeyondSeenScreen
Twitter: https://twitter.com/BeyondSeenScree
Medium: https://medium.com/beyond-seen-screen
LinkedIn: https://www.linkedin.com/company/beyondseenscreen/
YouTube: https://www.youtube.com/channel/UCZ5FKK5OWFshT8qr5aOAtNw
Facebook: https://www.facebook.com/Beyond-Seen-Screen-1893202507578882/
Reddit: https://www.reddit.com/user/beyondseenscreen/posts/
