I think a day to celebrate is fine but I agree that there is way too much emphasis placed on the monetary/consumerism aspect of some days of celebration. I try to show those that I love and appreciate gratitude on a daily basis if possible.

It took me a lot of years to get past the indoctrination you speak of. I am much happier being present and thoughtful each day rather then waiting for specific days determined by others with possible monetary type reasons to tell me when to celerate. Like you said though, to each their own. :)