These days I observe that escalators are used for various advertisements and this is a new form of marketing. Different companies are following different approaches to grab the attention and it all leads to revenue generation because the more attention any products get then possibly it will turn out to be an increase in the overall revenue.
Brands are trying to grab the attention of consumers in different ways and looks like the escalator is another way that they have found worthy. Generally in every society, there are a certain number of escalators and everyone uses them in day-to-day life. Imagine if an advertisement is placed inside the escalator then people will surely pay attention and even though it will not be for a long time but is still they might consider buying it if the products are relatable.
The product you can see in this image is the floor that we consume in our day-to-day life but still, a brand is promoting its product so probably some people will start buying this. It is something that we all need from different brands we buy but if this promotion is effective then some people will start buying this brand also because the product is a daily need and we all consume it.
Marketing is all about following different tips and tricks to grab the attention and the more attention we get the more successful the ad campaign has been. I like the different ways that brands are following these days to wrap the consumer attention and it is good so I just captured this photo while travelling in an escalator to talk about it and see how the brands are approaching the consumers for their attention.
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