For Firefox try creating a new zip file after you unzipped the other and then add the content of the 'hive-keychain-master'-folder to that zip file (not the folder itself, only the content). Then try installing via 'Install Add-On from File'.
I can't get this to work in my Firefox but it works in the debugging modus. Maybe it works normally for you?
RE: How To: Install Hive Keychain from GitHub