I don't know why no one thinks in terms of building a semi-blockchain-based social media app. Not everything should be stored on the blockchain and not everything should stay immutable (chat included). For the most part, I think it would be awesome to provide an ability for users to switch between "normal" mode and blockchain-based mode. Or if it's easier to build, simply have an option on your site, where you can switch between like and upvote...
Monetary rewards kill the social element, but if we allow people to choose their preferences, it might get easier. Given that most people consider regular posting as shitposting the market should self-regulate.
If you see the majority not taking rewards on some stupid posts, neither will you. The culture will change.
We just need to make Hive fun
RE: Get Paid to Watch Videos You Want to Watch? A Blockchain Based Youtube Alternative That Rewards the Viewer in Crypto!