Current Problems of the market:
• The current centralized applications or systems which stores user’s data are susceptible to hacks and the data can be easily stolen.
• The users need to use complicated passwords while storing their data on such applications.
• The users do not get transparency in the current system as they do not get to know where their data is been used and for what purpose.
• The credit/debit cards used by almost everyone today is not safe for the environment as they are made from plastic.
To solve some of these issues, iTrue combines the block-chain and biometric technology to improve the quality of authentication and enhance the security of the platform.
iTrue is solving all the addressed problems with the help of its decentralized platform. The platform carries out authentication with the help of biometrics thus eliminating the need for storing passwords. Blockchain technology will provide security and transparency to the users. They can now access and see where the data is been used and for what purpose. The platform is also concerned about the environment as it is reducing the e-waste as it does not depend upon credit/debit card.The users get rewarded on sharing their data whenever they get request from the businesses on this platform. The reward is given to the users in terms of ITU tokens. ITU is the internal cryptocurrency of this platform.

Thanks iTrue users have full control over their sensitive personal data, and biometric authentication provides secure and seamless access to digital assets and even physical objects, such as a car or house. Because iTrue provides notification that use user data, enterprises can integrate tools privacy control to their apps, thereby helping companies to comply with European rules of the GDPR. By adopting a blockchain-based approach, users and businesses are confident in a robust and scalable infrastructure where their records are safe and secure from data theft or misappropriation.
Benefits:

The vision of iTrue for decentralized identity is still at an early stage. In collaboration with other vendors, iTrue is actively working on the following initiatives to provide a new wave of decentralized protocols and identity management solutions:

More information contact :
Website: https://itrue.io/
Whitepaper: https://itrue.io/files/iTrueWhitePaper.pdf
ANN Thread: https://bitcointalk.org/index.php?topic=4721365
Facebook: https://www.facebook.com/iTrue.io/
Linkedin: https://www.linkedin.com/company/itrue/
Twitter: https://twitter.com/Itrueio
Telegram: https://t.me/itrueio
Author: https://bitcointalk.org/index.php?action=profile;u=2128767
ETH: 0x3dE4D0ea4d99Ee1D321F1c9d8b857633B09fB793