Advertising take an important part in the business sector. And to expand our products or business we used advertising network in order to promote it. But, the effort to promoting our business through conventional advertising network still facing some problems that inhibit the profits for both advertisers and publisher. And AdSigma is offered to overcome that problem.
Problems of conventional advertising network are focused on the role of middleman. Because, if we want to take a look deeper, middleman actually burden the process itself. Some problems like unjustifiable rate of commision and lacking freedom of negotiation are the example of the features of conventional advertising network but cannot be maximized because of the role of middleman.
AdSigma is formed of a platform for buying and/or selling the digital advertising space that based on blockchain technology. As we all already know, blockchain technology will be increasing the secure, transparency, and efficiency of a system, therefore AdSigma will take this advantages of blockchain technology. AdSigma also will automatically build smart contract that will be facilitating all the transactions or payments within AdSigma ecosystem.
AdSigma also serving some features and rendering like AdSigma SDK, Ad Serving, Ad Rendering. Its all used in a bidding process. The AdSigma also used the 0x protocol, that is used for operating a decentralized exchange. AdSigma is suggesting all holders of ADSi read the whitepaper of AdSigma first before they use the platform and make transactions or payments within this ecosystem. ADSi token is not a share of the company, technological limitations, price volatility, law and regulations, disclosure all personal data, and mismatching of expectations are these things that have to be understood before we deciding to use the AdSigma platform.
AdSigma is connecting three main parties of digital display advertising like Advertisers, Publishers, and Relayers. These three is connected one to another within AdSigma ecosystem. The use of AdSigma is easy. First, the advertisers have to sign the transactions before it broadcasted to all the relayers. Then, when there is a user that interested in the advertisement they have to visit the publisher’s page. After that, AdSigma software development Kit (SDK) automatically connecting the users to the publisher. They both have to wait for the ad’s match. When they already find match one to another, SDK will take the assets from IPFS. After that, the publisher will write their claiming in the blockchain. Fifth, smart contract system automatically veryfing the proof of the transaction and will transfer the ADSi token to the publishers. And the last is, when the transaction is a success, the advertisers can give the feedback and give the ratings for the publishers.
If we want to use AdSigma platform, and all of these features, we have to use AdSigma token or can be known as ADSi. Its an utility token and based on ERC20 standard which means very easy to integrating one to another ethereum. The total supply of ADSi is 100.000.000, and for ICO the token that have been prepared is 65% from total supply or 65.000.000. The ADSi is consisted eighteen decimals. The presale of ADSi will starting on 5 April 2018 UTC 10.00 until 20 April 2018 UTC.
When we talk about the super project, we also can not separate it with their super team. Its necessary to the company to make a great team, because it will make the project is believed under the right developing team. The founding father of AdSigma is Suumit Shah, that is already known for its expertise and experience within web design and digital marketing industries. Also, the member of the team consists other expertised and experienced member in digital marketing, design, and web industries.
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