If you’re struggling to get to $10k/month, heck, even $5k/month with your digital marketing agency/SMMA/ad agency then I’m going to show you in this post the key things you need to be focusing on that at least worked for me...
In order to really get a defined ideal client in mind, you’re going to need to research your market and get really clear on who they are, what they want, and what they most struggle with.
Eg: if they’re an independent hotel owner
Have a single offer that promises a specific (ideally tangible) result or outcome for their pain/problem.
Your offer needs to solve a critical ‘burning issue’ pain for them.
Now the only way to know this is by actually doing the research into your market so you know what it is they really want, and really want to be fixed as soon as possible.
One of the things I recommend you do is focus on developing an offer that is more 'need to have' rather than 'nice to have'.
A need to have is really anything that will result in more sales, winning new business so things like lead generation, appointment setting, Ecom sales, etc.
It will be much easier for you to sell this kind of offer because typically these kinds of offers solve that ‘burning issue’ needs I have already alluded to.
It will also be easier for you to generate interest in these offers when you come round to doing your prospecting too which is the next step.
Before you start sending hundreds of outreach messages daily like a maniac, ask yourself, ‘Where can I best reach my ideal client?'
It’s going to vary for each niche. If you’re looking to target owners of IT firms, you’re probably not going to bother much with Facebook. But LinkedIn and email are likely going to be good channels. And the phone also likely would be too.
The reality is that some channels will work more effectively for certain niches than others for whatever reason.
The key is first identifying WHERE they are and WHAT is the best channel to use. Think about where they’re most accessible and spending the most time and start there.
Next, is consistently reaching out to your ideal client using those designated channels with your outreach.
You’re going to need to reach out every single day, test different messaging approaches, strategies, different pain points, even offers, in order to get a solid ‘proof of concept’ as to what works and will generate positive responses consistently.
If you’ve never done outbound before, the key will just be getting those first few positive responses and booked sales meetings.
Once you have established a proof of concept around your outreach then you’ll know what works, have more predictable numbers to work with, and can even scale and duplicate your efforts (if you want to).
I can’t say the above steps are some objective truth but it’s at least what worked for me.
Much of this stuff is actually simple but it’s often the simple stuff and simple principles that are often overlooked for whatever reason.
Thanks for reading and hope you got some value out of this.
