The first similarity of running shoes appeared at the end of the XVIII century, when the shoes with rubber outsole spread.
When the sneakers went on sale in 1917, buyers nicknamed them sneakers
But the real revolution in the history of sneakers was made by Adi Dassler and his family. After the First World War, hard times came for Germany. Then the German family Dassler decided to organize their business - sewing shoes.
The success of the company is undermined by the war: the convinced Nazis, the Dassler brothers go to the front, and the company is confiscated by the new power.
Dassler remained the soul of the company until his death. He could see at his factory the only defective sneaker and apply to the guilty his firm punishment - to make him walk around, wearing this sneaker and having experienced severe pain.
