Gotcha. My notion I've been playing with is a parallel world situation, with the primary world coexisting with a parallel fantasy world and elements of the story playing out in both worlds and occasionally elements of each world interacting with the other (our world coming to grips with an encroachment in fantasy elements, and the other doing the same with tech elements of our world). Perhaps the best comparison I can come up with is if you combine the Spellsinger series by Alan Dean Foster, the Monster Hunter series by Larry Correia, and the d20 Modern Urban Arcana RPG. It won't be as outright silly as Nerd By Northwest, but like Spellsinger or Buffy the Vampire Slayer it will usually have an element of humor.
RE: Looking for Creators to Build a Shared Comic Universe