I largely agree... while there are some really extremist trans activists out there pushing harmful things (specifically surgery & chemicals for minors), I think the media amplifies and/or focuses on that minority of extremist voices to produce outrage, distraction, and divisiveness (and, of course, ratings!). Honestly, even if they did such ads for a beer I LIKED I still wouldn't care. So while I call the Bud Light campaign a very questionable business decision given their audience demographic, I see no reason for them to be feel insulted or offended. Except by the taste of the beer itself. 😏

There's an expression I heard last year that I really liked... "your outrage is their trap". Basically, the idea is once they get you outraged, then they've got their hooks in you. Doesn't matter if the thing you're outraged about is legitimately a bad thing or not, if you let it get you outraged & emotional you're more easily manipulated (who to vote for, which product to use or not use, etc etc) and THAT is the real end-game. On the flip side, like many I didn't necessarily agree with the Supreme Court abortion ruling, but I could see the same trap set for them too. Just my $0.02...