More consumer friendly. Content people want to spend money on (that includes games, media, investment opportunities, and so on). Paying consumers. Fewer lazy posts about Hive and how its broken or how it's some lame ass dream come true cult story. More entertainment. More unique personalities. More people actually trying to impress someone instead of working for auto rewards on twenty to thirty different platforms with junk nobody on twenty to thirty platforms cares about since those platforms don't have consumers either. Quality content with a mix of consumers willing to spend money equals higher token value and free marketing when content from the decentralized media platform gets shared on social media. Knowing the difference between social media distribution tools (Facebook, Twitter) and decentralized/centralized content (Hive, Youtube) would help as well, since so many don't seem to know the difference, and want this place to be 'like twitter' or 'like facebook' but don't understand those are just content distribution tools and it's very difficult to recoup the costs of emulating such behavior. People also need to understand money doesn't grow on trees.
RE: What one thing does Hive need to thrive?