At what point do we give up?

At what point do you start? There's a potential market of nearly one million, according to you, and they exist on the outside, elsewhere on the internet. Why would you sit here on Hive expecting the same amount of interest seen elsewhere on the internet? It's your project, therefore it's your duty to attract interest. It's not the responsibility of some random current Hive stakeholders to even be interested in, whatever it is, you're doing. It's your responsibility to show what you're doing, to that community on the outside. If you're not interested in attracting consumers to your own product, at all, then I'd say you should have given up before you even started. Attract some outside money to your project. I'm sure, out of nearly one million, at least a few would be interested in monetizing, whatever it is, they're doing on reddit. But that money doesn't grow on trees. Attract some support and you'll do fine. The support is not a given though. That's what so many here fail to realize. So many quit and claim the platform is flawed or broken, yet never once tried to attract any outside interest to what they think is something great and many would enjoy.

And sure, I'll agree with the comments you made about the dull content. Dull content and the comment sections where everyone talks about how broken they think Hive is is so goddamn boring.