Content is a product we refuse to sell. Attracting creators but refusing to market the platform and content to paying consumers is much like hiring a performer but forgetting to put butts in the seats that surround the stage. Staking Hive is how the consumer buys our product. If you look at everywhere else in the arts/entertainment/information industry, you'll have thousands of consumers to every one content creator.

Look around. Where are the consumers? Why are there thousands of posts and barely any comments under majority of them? This community focuses on attracting more and more creators. The role of the consumers is almost always overlooked, yet when you have a product, the consumer plays the most important role.

People hit 'like' buttons all day. They spend hours writing comments under articles and videos. Thousands of people daily donate to content creators. They buy subscriptions. Always spending money. Hive offers them a better deal. The consumer no longer has to throw their money away. The consumer gets consumer rewards; they get paid to consume, provided they paid, much like buying a membership. They can have their money back if the token doesn't tank. They were going to burn that money anyway so it's no real loss.

We can continue marketing and attracting creators, filling up the stage with performers, but without people in the seats filling the stadium, this is a waste of time. Lack of dedicated consumers has been one of main problems. Any other business that operates like this knows you need to bring money in the door. Again, content is a product we simply refuse to sell. We just keep making more product.

Have a nice day.