It becomes incredibly difficult to create and harness your own thought process when someone's busy injecting their poison. Even when it's not poison, I tend to struggle. Far easier to write while music without lyrics is playing. Impossible to write if that sound is interrupted by an advertisement with spoken word. The thoughts of another human are a distraction at that point. The media is a one sided conversation. You can see its impact on minds everywhere. When you look closely, you'll notice plenty of minds all saying or writing the same things a different way.