That's literally how the world of entertainment actually works. Not sure why Hive members insist on going against the natural flow. Their own behavior and common practices decrease the value of their holdings. It'll remain that way until they're able to see the difference between the role of creator and consumer, then embrace both.

Even "curating" content is dysfunctional under these circumstances, since there isn't a mass of consumers around to curate content for. Placing your "best" items in high traffic areas of the store is smart, but without customers, that item collects dust. It'll remain that way until people can accept where they've gone wrong.