An easier sell is explaining to consumers how they get paid to enjoy the content. Getting paid to produce content is normal and can be done a million different ways. I don't need to be here in order to make money producing content. One of the biggest mistakes made in the past was marketing this place in the way you suggest. What happens is amateurs show up and expect to get paid on their first day instead of working for years and growing organically. That's one big reason why so many leave. They came for the money, but then realized it wasn't a free lunch. On the other hand, getting paid to be entertained, provided one purchases STEEM and earns curation rewards, it doesn't get any easier than that. Anyone can do it, but not everyone can produce content. Wise to promote to the millions of eyes, rather than the thousands of creators.