I run my blog like a business but a lot my business is fun. I noticed early on, rather than simply sharing my art, I could combine it all with interesting words. Maybe fiction, a lot of humor, sometimes telling life stories, whatever. So I can be an artist, but still appeal to those who don't even like art. I often tell folks to add their personality into their posts somehow. I think I like to follow artists more than just art. That goes for photography and music as well. Without the social media elements somehow mixed in, it's hard for me to stay interested. People follow other people, not posts. I prefer to see it more as a publishing platform that is as professional as you want it to be, with social media elements combined.