I thought the Proposal System was removing a percentage of rewards away from actual content producers, to pay folks for their Steem contributions. I thought those ads around help pay the bills, which alleviates some selling pressure. Preaching to the choir is a terrible idea. You'd never see Youtube's development information on their trending page, you'd see a variety of content meant to appeal to a wide audience. It's great that people do things for Steem, but we now have a proposal system and the authors already took a hit because of that. It's unwise to push actual content authors away just so we can sit here preaching to the choir. Actual content is what helps get clicks on those ads. A mix would be ideal. It's too bad we didn't have an 'announcements' tab where people could go to get their fill of new developments.