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Apple now allows apps to send ads as push notifications - CNET
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Apps available at the Apple App Store can now send ads and other promotions as push notifications, as long as the user authorizes them. The updated guidelines, announced Wednesday, mean that users who choose to opt in will see ads show up on their Apple devices alongside text messages and breaking news alerts.
Apple also announced Wednesday that apps categorized as "dating" or "fortune telling" would be rejected "unless they provide a unique, high-quality experience."