I don't think we need to explain to new people, but just point them to the great content.

We don't have to explain to them that they can earn money, how to sign up, etc, but share the content with them.

When we share an article on Linkedin or someone's blog we don't expect them to then sign up and engage every day on those sites. We just want them to see the great content that is there.

The same should be the same here. If they see 10 great shares from peakd maybe they will look into signing up and then you can point them in the right direction.