In fact, as a friend, I would give him money if I could afford it, but as a potential investor, I doubt I will.

I once approached a good friend of mine for a bussiness loan, a real investor, very wealthy man but two questions he asked me, I couldn't answer it to his satisfaction and that was it ..I couldn't get the money. He sent me back to go and re-strategize and come up with tangible plan otherwise I should forget it.

I totally agree with you that sometimes it's not all about money but good plans to succeed in a business...that's where the pressure lies and should be given a close attention if not, debt is calling