What is NOIZ?
NOIZ is an AI-enabled, decentralized ad exchange platform based on the blockchain. It provides data transparency and solves the problem of ad fraud by using a Proof of Engagement concept that validates user data. NOIZ also gives consumers control of their data privacy so they’re constantly aware of what information is shared through the ad exchange network.
Cognitive Banners for Better Engagement An artificial intelligence (AI) enabled banner ad, known as Nikola, generates 30x more engagement among consumers and gives advertisers direct access to this engagement. Ad interactions are recorded over the blockchain for transparency.
P2P Ad Exchange: Advertisers and publishers can connect directly and buy / sell ad inventory over the platform. The NOIZ community sets the standards for quality content by voting against advertisers with bad business ethics, or publishers involved in plagiarism or fake news.
Automatic Airdrop and Rewards Wallet NOIZ lets advertisers airdrop tokens to consumers for product discounts (coupons), loyalty (reward points) or simply for engaging with the banner ads. The NOIZ wallet allows users to collect these crypto coupons and reward points, which can be redeemed through the offering party or NOIZ partner companies.
Permissioned Privacy protection NOIZ gives users total control over their private data. By design, it cannot be controlled by NOIZ in any shape or form. Furthermore, users get compensated in NOIZ tokens for sharing their data with the advertisers and publishers they trust.
The Problem: Ad networks today record the activity users perform on publisher sites and advertisements. This activity log helps ad networks judge whether or not the user is indeed a human or a bot. Conventional ad networks store this information privately on their servers, inaccessible to the rest of the world. Exposing such information to the public could enable the rest of the world to participate in spam detection, which could be a huge gain, but exposing these private interactions to the public would also hurt the privacy of consumers.
Current Solution: Some responsible ad networks today choose to store such sensitive interactions by first removing the privately identifiable information, such as IP addresses, from transaction logs. But we do not know for sure that these ‘responsible’ ad networks have actually removed privately identifiable information or not. A better solution has been introduced by blockchain based ad networks. Now, they are putting making consumer information accessible to the general public over the blockchain. Therefore, anyone in the world can now participate in the audit process; they can now see the entire set of millions of transactions and try to suggest what’s human and what’s bot. The disadvantage: privacy invasion of consumers. Hence some blockchain startups have chosen to store such sensitive data ‘off-chain’, if parties request.
NOIZ Solution: NOIZ will use a permission blockchain rather than a permissionless blockchain. Permissioned blockchains are engineered specifically for enterprises and national blockchain projects where privacy features are innate. They allow for data to be stored ‘on chain’, and people interested in accessing this data would first need to identify themselves (unlike permissionless blockchains where anyone can read anything) and wait for the blockchain moderator to make them a node within this permission-based network. In NOIZ, only the parties that transacted with one another will be able to access the data shared between them. NOIZ will use HyperLedger to build this blockchain. Hyperledger is an open source by IBM and 200+ companies across the globe have used it to build enterprise-grade blockchains. This blockchain enables terabytes of data to be stored, differing from other blockchain based ad networks, which can store only a few gigabytes of data, making interactions very compute intensive. HyperLedger allows people to pick computationally cheap consensus algorithms, which unlock the possibility of storing as much data as is required, without limiting the growth of innovation.
Project Team:
The team behind NOIZ
Token Details:
There will be a total of 400 million NOIZ tokens issued at 0.25 USD per token. They will be distributed amongst purchases, market participants and the NOIZ founding team. 180,000,000 (45%) NOIZ tokens will be distributed during the token sale. 60,000,000 (15%) will be kept as Reserves. 8,000,000 (2%) of NOIZ will be airdropped to early adopters and community members. 32,000,000 NOIZ (8%) is set aside for the Advisors and 40,000,000 (10%) NOIZ is held for charitable foundations participating in the platform. 80,000,000 NOIZ (20%) will be distributed among the Founding Team members.
Token NOIZ
PreICO Price 1 NOIZ = 0.1875 USD
Price 1 NOIZ = 0.25 USD
MVP/Prototype Available
Platform Ethereum
Accepting ETH
Minimum investment 100 USD
Soft cap 15,000 ETH
Hard cap 60,000 ETH
Country Hong Kong
Whitelist/KYC KYC & Whitelist
Restricted areas USA, China
Verdict:
NOIZ believes in a transparent advertising space that gives control back to consumers and is free from the in influence of advertisers, publishers and centralized ad exchange networks that seek to use consumer personal information in a malignant way. With ease-of-access to information through the internet and the rise of social media, social responsibility concerns are brought to light quickly and drastically. For brands to thrive in this light, they need to ensure the public is thoroughly informed at all times, and one of the best ways to do so is through data.
Important links:-
Website: https://noizchain.com
Whitepapper: https://noizchain.com/whitepaper
Telegram Group: https://t.me/noizchainenglish
Twitter: https://twitter.com/NOIZchain
Facebook: https://www.facebook.com/NOIZchain
Bounty: https://noizchain.com
