This reminds me of the time Elon Musk jokingly hinted with Binance's manager about the possibility of calling his crypto Marscoin and immediately the African mega-billionaire's fans started a massive Black Friday-like purchase of a crypto named that way but that had nothing to do with Musk, Tesla or SpaceX.

I was totally unaware of the existence of this company called Hive Blockchain, but it certainly seems dangerous to me that this similarity in names ends up hurting the Hive we are interested in. On the other hand, it seems to me a somewhat worrying phenomenon that this rise in the price of crypto has not translated into a rise in LEO or CUB, which have had a rather discreet week in this regard.