Here's an example of what Scott Adams calls a 'master persuader' at work. After the recent shootings the media and CNN aligned 'students' have tried to steer the narrative towards being anti Trump.

Knowing this, and knowing that CNN et al have to keep attacking him, he plays them at their own game. No journalist can ignore a scoop so Trump ensures he gives them one which makes him look sympathetic. They're forced to cover it and then struggle to apply a negative narrative...