Why Indians love gold

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Gold is considered an equivalent for liquid cash

Gold is highly liquid & portable as a Security or Asset, to be converted to cash anytime when an emergency arises. Gold is considered a friend in need.

Gold is a status symbol

In India gold symbolizes wealth. The Gold brought by an Indian bride shows her family's status & wealth. A bride wears 24k gold for their wedding to bring luck & happiness for her married life.


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Why Indians love gold | Ecency