In Episode #5 of the http://AskNickLord.com Show, Nick talks about the importance of a responsive mailing list and how to achieve it.
https://soundcloud.com/asknicklord/the-4-simple-ways-to-develop-a-responsive-mailing-list
It underscores the essence of compiling a reliable email list that will truly convert and create sales for your business. There are 4 simple steps provided that are easy to follow and thoroughly explained.
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