Your idea it is more a sports new site than a community.

Not quite. More 50/50. A community based sports site.

The big focus on the front page would be 50% micro content and 50% moderated long form content. The same for each section.

On the inside of the site each person would still have their own blog, profile and wallet residing on the hive blockchain.

All content could still be eligible for hive upvotes but whatever secondary token is linked to the site would be distributed based on traffic rather than POS. Encourage better content, sharing on other social media, driving up revenue for the whole eco-system. Community driven content and engagement would still be the main focus.

The team will have fixed writers and editors to publish and review the website content and the earnings will be from publicity taking in consideration the traffic for each news?

Something along these lines with moderators for each section of the site on a voluntary basis with the core team to review the best content and propagate the landing page for each sport. All content would be published to hive just like other communities. All comments to hive, all micro content to hive. The main difference to existing communities is that the stake wouldn't determine the featured posts and the sites token wouldn't be rewarded through voting. It would need a lot of though on the best system to achieve this but that is where theory meets reality.

How to make it work best and how to actually make it happen.

Then revenue would be split between the core team/operating costs and content creators adding value to the site itself.