When you think of personal brand, names like kardashian, tate, mr beast might spring to mind but they are just the most successful examples of how to do it.
It doesn't need to be universally popular to be successful. It just has to match your views and your business.
Tate is public enemy number one to a lot of people but that doesn't bother him in the slightest. It actually feeds into his image and resonates with his follower base. He grew his brand on being a tough alpha male, a fighter and an icon to follow. Being targeted in the media and by the police just gives him more ammo to show he doesn't give a fuck. More fuel to the people that idolize him and the lifestyle that he portrays.
Personally I think that the Kardashians are far more dangerous to the youth of today but that's a different problem.
It doesn't matter whether you intend to or not. That's what you are doing. Every photo, every message, every post adds another layer to your brand and your persona. It's what your friends, neighbors and the rest of the world sees.
If your posting lots of outspoken posts about climate and oil, people will label you.
If you posts lots of bikini posts, people will label you.
If you post your own content, people will label you.
Some people just manage to make better use of all these posts and turn it into a career. They are unique enough or interesting enough that others want to see what they are putting out there and that is worth money.
At the moment only to the top performers but in time we will see a new age of micro earning from your socials and then it will all change.
When every picture or post is potentially worth money then people will be a lot more careful about what they are posting.
Some people will do very well and some will regret not building a better brand when they had the chance.
We have seen an example of this on hive already but when every social is monetized it's going to get very interesting.
Twitter has already started the trend and it's interesting to see how quickly people started posting for views. Trying to fish for clicks and earn a few more cents. Just like the early days here and all the get rich quick people.
They never get that it's a long term game to build a successful brand and that real riches come with time and hard work.
