Woolies and Cricket Australia are doing it for profit. Reputational risk management. Personally I think the date ought to be changed, so that way everyone can celebrate freely. I support May the 8th.

Absolutely, it is a fact overlooked: most light-skinned people were brought to Australia against their will by the British Empire in and around the 1800s as convicts sentenced to penal transportation. Though is this reason enough to keep the date as it is? I'm not so sure.

January 26th is the anniversary of the founding of the colony of New South Wales.

Since 1901, January the 1st marks Federation — arguably the real start of the Australian nation.

Citizenship ceremonies can be held on any day of the year.

January 26th has only been consistently celebrated across the continent as Australia Day since 1994, when it was legislated as a public holiday.

Culture war media content is platformed for it's distractive and divisive potential by heavily-biased establishment media corporations in Australia.