NOIZ: The Future of Advertising

nasonn(31)

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The benefits of digital advertising is enormous, it’s not limited to promoting goods and services but it also enables businesses to accomplish a myriad of objectives. Advertising in general helps businesses to identify and compete with similar businesses by raising the image, reputation, and identity of a company among a set group. To the advertisers and publishers it brings a source of revenue, on the other hand, it enables consumers to learn about products, services and events. Also, advertising can serve as a means of entertainment to the customers and to the society, it creates employment opportunities.

The Current Problem

The problem is that the economic value of digital advertising has been dwindling due to the influx of fraudulent activities in the digital advertising industry. People are always on the look out for ways to beat the system through spam bot that inflate views, likes, comments and so on. As a result, brands, advertisers, publishers and customers are not getting the value they deserve. The advertising fees brands pay no longer reflect in their sales or brand promotion, publishers get dropped by centralised ad exchanges in favour of those with fake followers and stolen content. Consumers data are continually been siphoned by centralised ad exchanges and what consumers get in return is unsolicited, irrelevant and interruptive ads. All these have negatively impacted the effectiveness of digital advertising.

NOIZ Solution

For businesses to thrive, a reform in the digital advertising industry is paramount, consumers need to the thoroughly informed at all times and this is what NOIZ Ad Exchange is aiming to achieve. NOIZ is a believer in transparency, it aims to restore trust back in digital advertising. Create a platform that is transparent, free from the influence of advertisers, publishers and centralised ad exchanges, putting consumers at the fore with full control.

NOIZ Ad Network is an AI enabled advertising network being powered by the blockchain technology. Leveraging on the blockchain technology, NOIZ intends to create a system that will be able to shut out fraud, establish transparency and drive the right engagement to ads. Data has been noted severally as the 21st century gold, while it has many intrinsic uses, the consumers who usually own this data are left with no value for their data. NOIZ will be able to protect consumers data through the blockchain based privacy shield, consumers will be able to choose what and who they share their data with.

NOIZ will employ a proof of engagement concept that will be based on a hybrid AI software and permissioned blockchain technology to achieve its aim.

NIKOLA is a cognate bot that has been designed to collect, authenticate and sort user data in the NOIZ platform. Through it’s Natural Language Processing (NLP), NIKOLA will be able to improve cognate conversation, it’s AI will be able to filter out spam bots on the NOIZ Network. NIKOLA will also reward consumers with NOIZ tokens based on their engagement level in the network.
Permissioned Blockchain will provide an enterprise level privacy solution in the NOIZ ecosystem. Access to data on the NOIZ Network will be granted to only trusted parties as opposed to permissionless blockchain that anyone on the network has access to data. This will in turn make sure that the privacy of consumers data is not tampered with.

NOIZ TOKEN

As a tokenized economy, NOIZ token has been created to provide the needed fuel on the NOIZ ecosystem. The NOIZ token is an ERC standard token, it will be used to facilitate payment of transactions on the NOIZ platform. Advertisers will receive NOIZ tokens when they pay for advertising fees, the tokens will be used to pay publishers for their advertising space, Ad creation on NIKOLA, and as an incentive tool. Advertisers and publishers will reward consumers through coupons and hosting airdrops on the NOIZ platform. Consumers will be able to vote for or against publishers, advertisers and social impact projects. The Tokensale will start on the 15th of July and end on the 15th of August, 2018.

NOIZ Wallet

NOIZ wallet is a digital wallet that will enable users to store their NOIZ tokens and other ERC standard tokens. It will serve as an identity verification on the NOIZ platform, access to the NOIZ network will be granted through individual wallet ID.

Conclusion

The blockchain revolution brought about the next generation of internet, the internet of value, NOIZ with its feature packed ecosystem will be able to bring value to digital advertising industry, weeding the fraudsters out. Brands, advertisers, publishers and consumers will finally receive the value they rightly deserve.