Facebook has announced that it is making some major changes to the way it runs ads on both its major social networking platforms, Facebook and Instagram.
As part of the plan, Facebook is rolling out a ‘paid for by’ label on ads that are either directly political, or inherently political, and thereby, contentious in nature, including gun-rights, abortion, immigration, foreign policy and others.
Clicking on the label will reveal more info, including "campaign budget associated with an individual ad and how many people saw it – including their age, location and gender".