Another blockchain-based company with a solid business model: LaneAxis. This startup is planning to disrupt the shipper carrier industry with a centralized blockchain platform. They hope to displace the brokers that currently negotiate with shippers and carriers to place loads on trucks crossing the country.
Not only will LaneAxis improve efficiencies, but it will provide all participants with access to its platform, including insurance companies, shippers, drivers, and remaining brokers.
Instead of issuing tokens in hopes of establishing an economy, LaneAxis’ tokens are actually API keys. In other words, any company that wishes to create an app that accesses the LaneAxis platform must purchase a token, and the token itself gives the company access to the platform.
LaneAxis has recently obtained a patent for its interaction optimization platform, so as it expands its business to the global multimodal logistics industry, it has intellectual property that will give it a leg up against much larger competitors.
The Gnomes are in Business
The more fanatic members of the blockchain community might look at what Gospel Technology and LaneAxis are doing and denigrate them as ‘not really blockchain,’ perhaps, or at least not part of the ‘Web 3.0 revolution.’
In contrast, from the perspective of the enterprise, Gospel and LaneAxis have real business models that will generate profits based upon solving real business problems for customers willing to pay for such solutions.
